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Archived Poll | October 3, 2008

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Biden’s Favorability Ratings Climbing; Poll finds 32% of Voters Have Been Contacted Directly by the Campaigns

Obama-Biden Lead McCain-Palin 48%-42%

New York, NY - Today's Diageo/Hotline Daily Tracker Poll finds that Obama-Biden continues to lead McCain-Palin in the head-to-head, with a one-point uptick for the Democratic ticket since yesterday's Poll.

In today's Poll, Obama-Biden is at 48%, McCain-Palin is at 42%, with 9% of voters undecided.

General Election Ballot: McCain-Palin vs. Obama-Biden*

On the issue of which candidate would better manage the economy, Obama maintains his lead over McCain, (47% - 38%). That said, McCain maintains his considerable lead over Obama in terms of which candidate would do the best job handling national security, (54% - 36%). On the issue of who would do the best job managing America's energy policies, Obama has widened his lead over McCain since yesterday's Poll, (43% - 40% in the October 2 Poll; 45% - 38% in today's Poll). Obama also maintains his lead over McCain on the issue of healthcare, (50% - 32%).

Vice Presidential Candidates' Image Ratings

Today's Poll, fielded the night of the Vice-Presidential debate, finds that Joe Biden's favorability rating has increased seven points from 42% in the September 28 Poll, to 49% in today's Poll.

Favorability: Joe Biden*

Meanwhile Sarah Palin's favorability ratings have remained stable throughout the week.

Favorability: Sarah Palin*

Focus on Campaign Outreach

As both campaigns continue their "ground game" of registering and contacting voters, the Poll finds that 32% of voters have been contacted directly by the McCain campaign, the Obama campaign or both.

Specifically, respondents were asked if they have been directly contacted by the McCain or Obama campaigns in the last two months, either over the telephone or in-person. The Poll finds that 7% of voters say they have been contacted by the McCain campaign, 13% say they have been contacted by the Obama campaign, and 12% of voters say they have been contacted by both campaigns.

In terms of the impact this voter contact is having on the race, among voters who have been directly contacted by both campaigns, Obama leads McCain 50%-32%, with 15% undecided.

Voters who have been Contacted by the McCain and
Obama Campaigns in the Last Two Months*

Today's results also show that the battle for voters in the middle is a focus of both campaigns, as 21% of Undecided voters say they have been contacted by both campaigns.

The Obama campaign has been reaching out to Hispanic voters more than the McCain campaign, as 28% of Hispanics say they have been contacted by Obama-Biden, 6% say they have been contacted by McCain-Palin, and 4% have been contacted by both.

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About the Diageo | Hotline Poll

Diageo, the world's leading spirits, beer and wine company, and The Hotline, the leading daily news briefing on American politics, have teamed up to bring you the Diageo/Hotline Poll. The poll is conducted monthly by FD, a specialist communications consultancy, focusing public opinion research on important national issues to inform and stimulate debate.

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